The splendour of colours remain concealed until they are properly used or dexterously combined. Blending or combining colours is a big deal; it affects perception. The uniqueness of an event can be notice quickly by a skilful use of colours, so every event requires a distinct and proper blend of colours.
Colours can incite avid reaction, stimulate change or spur action. Colours can subtly raise your blood pressure or suppress your appetite. The intended outcome of an event can be determined by an appropriate mix of colours.
We use colour to communicate brand identity, distinguish family or religious emblem, differentiate personalities, we even use it to portray taste and value. Every tint, shade, tone describe a dimension and interest to its observers.
The cultural significance of colours cannot be over emphasized. Sometimes, the efficacy of the colour chosen is determined by how light or dark it appears and it occasionally goes with cultural biases.
Interestingly, the world is awash with colours. Nevertheless, a skilful event planner has to put personal preferences aside and select colours that effectively communicate or portray the unique intricacies of a brand, an organisation or the purpose of an event.
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